Most company blogs are advertising dribble.

Notice we said advertising, not marketing. Good marketing builds products and services people actually want to buy. Advertising dribble is the noise companies pump out to look busy, and it's most of what passes for a blog. This isn't that.

We hit the same misconceptions all the time: what consultants really do, and what it actually takes to improve a company. So we write them down here, straight, drawing on our principals and our partners.