What is Service-Tech?
Congratulations – You’re a Tech Bro!
Now what
Anyone can setup a website and start selling Squishmallows. Transactional sales rock. But your probably here because what your company does is better described as a complex sale that doesn’t have a typical beginning, middle and end to the sales journey. Most important, you have a deep (often technical) background in a sector or marketing which provides ongoing professional services to customers.
You are not selling SKU’s on a website, but a selling a complex relationship.
Sound like your organization? Read on.
Service-Tech
Defined
is a neologism that describes a complex sales and service model that integrates software, hardware, and ongoing professional services. This approach is characterized by contractual and recurring sales, making it distinct from transactional sales. Service-Tech encompasses a wide range of industries, including cloud/computing services (including some SaaS), complex integration companies, trades, and more.
The key is that Service-Tech goes to market not as a single transaction, but includes a skilled service related function that is often specialized and complex in nature.
Key Components of Service-Tech Companies
Service-Tech applies to various sectors, including cloud services, appliance repair, and trade services, making it a versatile, wide, and dynamic field. It has three distinct components compared to traditional transactional sales:
Technical Depth
Service-Tech requires a deep understanding of both technology and the market in which their customers operate. This expertise allows for tailored solutions that address specific industry challenges often customer for a customer.
Relationship Reliant
The model emphasizes building and maintaining strong relationships with clients and prospects and often includes ongoing support and service. This leads to a cyclical engagement that brings reliable repeat and referral business and loyalty.
Reoccurring Sales
Sales in Service-Tech are typically contractual for a specific scope of work or solution. Unlike a transactional sale, Service-Tech work is sold to customers often with service contracts or through subscription models.
What does Ceasoned do for Service-Tech Businesses
We empower small and medium-sized Service-Tech businesses to bridge the operational and marketing gap to establish best practices that drive growth. Our focus is on building repeatable, and tested processes to drive brand awareness, operational simplicity, and coherent lead-generation activities that can be sustained long-haul by the organizations to grow without wasting time and money on tactics that ‘traditional’ follow (that don’t work for Service-Tech).